Maximus Corp Logo

The business of people and business

Who we are and what we do

Maximus Corporation is a South African, family-owned investment holding company. We make South Africa a better place# with our chosen tool of impact being a combination of human ingenuity and professionally run businesses.

We own and manage companies that operate primarily as B2C businesses, with either a license, a brand or sufficient scale.

We create an environment where young, talented, ambitious business leaders* are keen to join us and leverage our experience, network and skills in such a way that they have the opportunity to flourish and personally benefit through significant skin-in-the-game.

This allows us to grow, buy and/or fix good businesses that are either poorly performing or poorly owned. We do this for ourselves and for selected equity partners.

We are successful because we deploy our financial resources, distinct culture, capital allocation model & people management model

# We don’t mix Business and Charity – the rules of success for these are diametrically opposite

* We choose to only work with people we respect and that respect us.

Jan van Niekerk and Piet Viljoen

We have been working together for more than 20 years. We understand each other's strengths and weaknesses. Our skills complement each other. We have a shared belief that good people, good businesses, ambition and time is a wonderful combination.

We have made a firm commitment to only invest in and do business with people that share our values and who want to work with us.

Our Businesses

A collection of companies and people that we are extremely proud of

Goldrush Logo
Gaming

Goldrush is South Africa’s largest independent alternative gaming operator. Our edge is our ability to bring gaming closer to our customers, in the form of convenient, customised, accessible, and smaller gaming environments.

We entertain our customers primarily under the Goldrush brand (Bingo, LPM, and Online Betting). In some areas, the group operates the Bingo Royale (Eastern Cape, Bingo), Crazy Slots (Gauteng, LPM), Betnova (North West, Retail Sports Betting), and G-bets (Gauteng, Retail Sports Betting and Online Betting) brands.

From 1 June 2026, the group will also serve South Africans under the Sizekhaya brand as the operator of the country’s national lottery.

Outdoor Investment Holdings Logo
Specialised Wholesale and Retail

OIH is Africa's leading vertically integrated wholesale distributor and retailer serving the outdoor industry.

Our two independent wholesalers, Formalito and Stonewolf, import and distribute various respected outdoor and hunting-related brands. They have a combined 60 years of trading history in South Africa.

Our Retail Operations, Safari Outdoor, Safari Collection and Wildman, are the leading large-format outdoor sporting goods retailers in Africa.

Leatt Corporation Logo
Protective Sporting Equipment

Leatt is the leading designer, developer, marketer, and distributor of innovative personal protective and performance equipment for participants in all forms of motor sports and leisure activities, including riders of motorcycles, bicycles, snowmobiles and ATVs.

Our products are sold in over 58 Countries in the world.

Flexi Mobility Group Logo
Motor Vehicle and related finance

Flexi Mobility provides seamless, reliable, and market-leading solutions within the vehicle industry. We cover all aspects of the automotive and rental sectors.

Our operations span key areas such as floor finance for used car dealers, long term subscription for consumers, insurance, asset valuations, risk management, finance, and capital markets.

WellsFaber Logo
Financial Services (Wealth Management)

WellsFaber is a leading (and one of the very few remaining truly independent) Wealth Managers, with almost 40 years history in serving high net worth families with planning their legacy and protecting their assets on a global basis.

Our business comprise investment planning and advice, risk mitigation, including life insurance and short term insurance, employee benefits and estate planning.

Questco Logo
Financial Services (Corporate Finance)

Questco is a boutique corporate advisory firm, providing strategic, corporate finance and regulatory advice and related services to listed and unlisted companies, from fledgling to blue chip.

With more than 23 years as an independent corporate finance boutique, we have a proven track record of delivering creative solutions and dependable advice to our clients.

We provide an integrated corporate finance and sponsor service to clients operating in any sector of the economy.

Capra Logo
Boutique Investment Holding Company

Capra is our boutique investment holding company which is a partnership with two very talented investors, Anthony Steward and Tim Knapp.

Capra focusses on high-return private opportunities, in South Africa. The skills of our team covers deal origination, planning, execution and operational involvement to either fix or optimise both operations and structure of companies. We typically take a significant minority stake in our investees.

Our investments in Noola, Sunridge and Sloom are all held and managed through Capra.

Noola Logo
Consumer products (Baby & Infant)

NOOLA® sells affordable, luxury baby products online and through various retail partners in South Africa. we specialise in items such as strollers, prams, travel systems, and car seats, focusing on providing quality, style, and safety for parents and their children.

We design, develop and market our innovative products ourselves

Sunridge Logo
Sanitary Ware/Plumbing

Sunridge has a management team with over 100 years of collective experience in the South African Plumbing Industry.

The business has achieved significant sales growth, through strong client relationships and robust partnerships with suppliers, both local and global.

Sloom Logo
Consumer products (Bedding)

Sloom is a South African mattress brand, which was established in 2016. Sloom simplifies the mattress-buying experience with a unique comfort adjustable mattress.

Sloom's products are designed to eliminate the confusion and frustration of commission, high markup beds in the South African Market. What sets our products apart is the modular design, meaning they can easily be adapted to suit customer's needs without being wasteful with resources.

As an online exclusive sleep company, we sell directly to you, the consumer. The mattress is delivered straight to your door in an easy-to-handle size box.

Hero Motorcycles South Africa Logo

Hero MotoCorp is South Africa’s leading two-wheeler company. It owns the sole distribution rights for Hero motorcycles in South Africa. Its main custormer base is the burgeoning delivery fleet that is growing rapidly with expanded online sales in the country.

Join Our Team

We believe in the fundamental goodness of humans and the unlimited potential of every individual. The biggest asset of our country is not its natural resources, but the gray matter of its people.

Our culture is rooted in individual freedom and responsibility. You have the joy of claiming your own success, but also the responsibility of wearing your own failures.

Our Group is led by a group of energetic, ethical, and honest young leaders who have their own distinct talents and skills. Above all, they have a true 'partnership' mentality. In fact, it is engrained in their DNA.

If you are sure that you will thrive in this culture, please let us know.

Business Analyst
Gauteng

Analyse business systems and improve efficiency and profitability. Strong skills in data analytics, and an ability to design systems, processes and to drive implementation

Wealth Manager
Western Cape and Gauteng

Join a dynamic team of wealth managers in a truly independent wealth manager. If you have your own business and want to grow, or if you are frustrated with corporate shackles, get in touch.

Business Development Executive
Western Cape and Gauteng

Join a fast growing financial services company in a capacity to open up new markets for our long term vehicle subscription model. If you have F&I experience and want more flexibility in your daily routine - get in touch

Young Leaders
South Africa

If you are between the ages of 32 and 40, have strong leadership abilities, understand that not all business problems are solved with a cheque, and are looking for an opportunity to either help grow and expand an existing entrepreneurial business or have access to such a business but need capital, we would love to hear from you.

Special Opportunity
Maximus

A unique one-year position for an ambitious individual with a business or finance background to work directly with the CEO.

Get In Touch

Have a question or a proposal? We'd love to hear from you. Please send an email to jan[at]maximus.org.za or visit us at our office.