Modern skyscraper reflecting sky
Professional team in meeting
Modern corporate architecture
Scenic view of Cape Town skyline
Handshake in professional setting
Busy financial district at sunset
Maximus Corp Logo

The business of people and business

Who we are and what we do

Maximus Corporation is a South African, family-owned investment holding company. We strive to make South Africa better# through our chosen tool of impact, which is combining human ingenuity and ambition with professionally run businesses.

We co-own and manage companies that operate primarily as Business-to-Consumer enterprises, with either a license, a brand or sufficient scale.

We create an environment where young, talented, ambitious business leaders* are drawn to join us. They leverage our experience, network and skills in such a way that they can flourish and personally benefit because our culture calls for significant skin-in-the-game.

This allows us to grow, buy and/or fix good businesses that are either poorly performing or have the wrong shareholders. We do this mostly for ourselves and sometimes we invite selected equity partners.

Our success hinges on 4 pillars: Our distinct culture, Capital allocation model, People management model and lastly our Financial resources.

# We don’t mix Business and Charity – the rules of success for these are diametrically opposite

* We choose to only work with people we respect and that respect us.

Jan van Niekerk and Piet Viljoen

We’ve worked together for over 20 years, understand each other’s strengths and weaknesses, and our skills complement one another perfectly. We are fortunate to be supported by a tight-knit group of long-standing specialists at Maximus HQ. Ultimately, our philosophy is simple: we only invest in people who share our values and with whom we can build a genuine partnership.

We have proven to be good partners to ambitious owner-operators of great companies, and we intend to improve on that quality over time.

We have a shared belief that a combination of good people, strong businesses, human ambition, and time leads to outstanding results.

Our Businesses

A collection of companies and people that we are extremely proud of and in which we have an interest

Gaming

Goldrush is South Africa’s largest independent alternative gaming operator. Their edge is the ability to bring gaming closer to their customers, in the form of convenient, customised, accessible, and smaller gaming environments.

Goldrush entertains its customers primarily under the Goldrush brand (Bingo, Limited Payout Machines, and Online Betting). In some areas, the group operates the Bingo Royale (Eastern Cape, Bingo), Crazy Slots (Gauteng, Limited Payout Machines), Betnova (North West, Retail Sports Betting), and G-bets (Gauteng, Retail Sports Betting and Online Betting) brands.

From 1 June 2026, the group will also serve South Africans under the Sizekhaya brand as the operator of the country’s national lottery.

Specialised Wholesale and Retail

OIH is Africa's premier vertically integrated wholesale distributor and retailer serving the outdoor industry. Their flagship retail Operation is Safari Outdoor, the leading large-format outdoor sporting goods retailers in Africa.

The retail division is complemented by Safari Collection, a retail chain that offers premium safari wear and outdoor apparel from world-class brands, and Wildman, outdoor retail chain serving regional and rural markets.

Our two independent wholesalers, Formalito and Stonewolf, import and distribute respected outdoor and hunting-related brands. They have a combined 60 years of trading history in South Africa.

Protective Sporting Equipment

Leatt is the leading designer, developer, marketer, and distributor of innovative personal protective and performance equipment for participants in all forms of motor sports and leisure activities, including riders of motorcycles, bicycles, snowmobiles and ATVs.

Our products are sold in over 58 Countries in the world.

Motor Vehicle and related finance

Flexi Mobility provides seamless, reliable, and market-leading solutions within the vehicle industry. We cover all aspects of the automotive and rental sectors.

Our operations span key areas such as floor finance for used car dealers, long term subscription for consumers, insurance, asset valuations, risk management, finance, and capital markets.

Flexi Mobility Group Logo
Financial Services (Wealth Management)

WellsFaber is one of the very few remaining truly independent Wealth Managers in South Africa, with almost 40 years history in serving high net worth families with planning their legacy and protecting their assets on a global basis.

Our business comprises investment planning, management and advice, risk mitigation, including life insurance and short term insurance, employee benefits and estate planning.

WellsFaber Logo
Financial Services (Corporate Finance)

Questco is a boutique corporate advisory firm, providing strategic, corporate finance and regulatory advice and related services to listed and unlisted companies, from fledgling to blue chip.

With more than 23 years as an independent corporate finance boutique, we have a proven track record of delivering creative solutions and dependable advice to our clients.

We provide an integrated corporate finance and sponsor service to clients operating in any sector of the economy.

Questco Logo
Capra
Boutique Investment Holding Company

Capra is our boutique investment holding company which is a partnership with two very talented investors, Anthony Steward and Tim Knapp.

Capra focusses on high-return private opportunities, in South Africa. The skills of our team covers deal origination, planning, execution and operational involvement to either fix or optimise both operations and structure of companies. We typically take a significant minority stake in our investees.

Our investments in NOOLA®, Sunridge and SLOOM® are all held and managed through Capra.

Capra Logo
Consumer products (Baby & Infant)

NOOLA® sells affordable, luxury baby products online and through various retail partners in South Africa. They specialise in items such as strollers, prams, travel systems, and car seats, focusing on providing quality, style, and safety for parents and their children.

NOOLA designs, develops and markets their innovative products themselves.

Noola Logo
Sanitary Ware/Plumbing

Sunridge is the largest independently owned plumbing distributor in Southern Africa - a provider of comprehensive front-of-wall and behind-the-wall solutions.

It’s offering boasts a vast catalog of pipes and fittings that span the entire installation process. They are committed to the highest manufacturing standards and reliable service.

Their comprehensive product range is sourced both locally and globally.

Sunridge Logo
Consumer products (Bedding)

SLOOM® is a South African mattress brand, which was established in 2016. SLOOM® simplifies the mattress-buying experience with a unique comfort adjustable mattress.

SLOOM®'s products are designed to eliminate the confusion and frustration of commission, high markup beds in the South African Market. What sets our products apart is the modular design, meaning they can easily be adapted to suit customer's needs without being wasteful with resources.

As an online exclusive sleep company, we sell directly to you, the consumer. The mattress is delivered straight to your door in an easy-to-handle size box.

Sloom Logo

Hero MotoCorp is South Africa’s leading two-wheeler company. It is the sole distributor of Hero motorcycles in South Africa and Southern Africa. Its main customer base is the burgeoning delivery fleet that is growing rapidly with expanded online sales in the country.

The second area of focus is the nascent personal mobility market in South Africa. The affordable, reliable and durable Hero bikes provide freedom of movement and therefore a substantial improvement in quality of life for many of the poorest South Africans. Hero bikes are not called the “Toyota® of motorbikes” for nothing.

Hero Motorcycles South Africa Logo

Join Our Team

We believe in the fundamental goodness of humans and the unlimited potential of every individual. The biggest asset of our country is not its natural resources, but the grey matter of its people.

Our culture is rooted in individual freedom and responsibility. You have the joy of claiming your own success, but also the responsibility of wearing your own failures.

Our Group is led by a group of energetic, ethical, and honest young leaders who have their own distinct talents and skills. Above all, they have a true 'partnership' mentality. In fact, it is engrained in their DNA.

If you are sure that you will thrive in this culture, please let us know.

Business Analyst
Gauteng

Analyse business systems and improve efficiency and profitability. Strong skills in data analytics, and an ability to design systems, processes and to drive implementation

Wealth Manager
Western Cape and Gauteng

Join a dynamic team of wealth managers in a truly independent wealth manager. If you have your own business and want to grow, or if you are frustrated with corporate shackles, get in touch.

Business Development Executive
Western Cape and Gauteng

Join a fast growing financial services company in a capacity to open up new markets for our long term vehicle subscription model. If you have F&I experience and want more flexibility in your daily routine - get in touch

Young Leaders
South Africa

If you are between the ages of 32 and 40, have strong leadership abilities, understand that not all business problems are solved with a cheque, and are looking for an opportunity to either help grow and expand an existing entrepreneurial business or have access to such a business but need capital, we would love to hear from you.

Special Opportunity
Maximus

A unique one-year position for an ambitious individual with a business or finance background to work directly with the CEO.

Get In Touch

Have a question or a proposal? We'd love to hear from you. Please send an email to jan[at]maximus.org.za or visit us at our office.